Our strategic progress

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Differentiate and grow through own exclusive brands (OEB)

We believe that the Kingfisher Group’s OEB product development is a significant source of value for our retail banners and their customers. OEB provides a strong point of differentiation for our retail banners in terms of design, functionality, sustainability, and value for money, as well as carrying a higher gross margin (on average) than branded products. We aim to grow our OEB sales further as we bring even more innovation to our ranges.

Read more in our H1 results announcement

OEB proof points


OEB sales growth


of Group sales are from the top five own brands


of group sales

Figures from half year results for the six months ended 31 July 2021

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