We use cookies to give you the best possible experience on our site.
By continuing to use the site you agree to our use of cookies.

We have a new privacy policy

Accept Cookies

What's new

In this section you will find information about what’s new at Kingfisher - from new products and services available to our customers, to new stores launched in the 10 countries in which we operate.

Products iconClose

B&Q launches new 'kitchens' TV advert

The TV commercial is part of a broader kitchen campaign responding to customers who have said their want to choose the kitchen that suits their home and their lifestyle, without feeling pressured into mistakes by time limited offers and deals.

As Britain’s largest kitchen retailer, B&Q sells one kitchen every 4 minutes, and last year sold 115,000 kitchens, nearly double the next largest kitchen retailer. The TV ad which first aired on 23 October builds on the consumer research by following the intricate journey through a stylish, state of the art kitchen. It shows the quality and technology from impossibly close angles.  Unusually for a kitchen commercial, there is no mention of deals.

B&Q’s recent move to Everyday Great Value on kitchens - ending the practice of ‘yo-yo’ pricing and guaranteeing consistent low pricing all year round - is expected to have a substantial impact on the consumers’ expectations of kitchen retailers generally.

The TV commercial has been produced in partnership with WCRS and MEC



Keep up to date

On the move

Live share price and news on our mobile site or Investor Relations iPad app

Email alerts

Sign up to our email alert service and get the latest updates delivered to your inbox