Good homes that are better for the planet

Our sustainable home products help customers create the good homes they want. Homes that are well-insulated, energy efficient and affordable to run. Homes without harmful chemicals. Homes that use sustainable materials and beautiful, natural gardens that also welcome birds and wildlife. Homes that use fewer but better resources and that are fitted out with quality, long-lasting products made in ways that are better for people and the planet.

These aren't niche products that cost customers more. They're affordable products for everyone.

Half of sales by 2020

Our target is to achieve 50% of Group sales from products that help create a more sustainable home by 2020 and we reached 32% in 2017/18. We track progress using our Sustainable Home Product Guidelines, developed with experts Bioregional.

Sustainable home product sales% of retail sales
Graph Created with Sketch.

Our priority

Our sustainable home products aren’t niche products that cost customers more. They’re affordable products for everyone.

Natural homes and gardens

We offer many products that help customers live a healthier life at home and connect with nature. Today these make up 6% of our sales and we aim for 20% by 2025. We’re launching new products to get us to our goal like our kitchen garden range. This makes it easier for customers to grow their own fruit and veg, even in a small space, while our Safe by Nature plant food range helps customers achieve great results without chemicals.