Our strategy

Better Homes. Better Lives. For Everyone. At Kingfisher, we believe a better world starts with better homes and we strive to help make that happen.

Put simply, our strategic plan – ‘Powered by Kingfisher’ – aims to maximise the benefits of combining our distinct retail banners (which serve a range of different customer needs) with the scale, strength and expertise of the Kingfisher Group.

The differentiation of our retail banners across trade (Screwfix, TradePoint), discounters (Brico Dépôt France, Brico Dépôt Iberia), and more general DIY needs (B&Q, Castorama France, Castorama Poland, Koçtaş) is a unique strength for us; more so in a more volatile and uncertain world. Equally, Kingfisher’s scale and resources are a critical source of competitive advantage for our banners, providing product development and supply (through our industry-leading own exclusive brands), access to leading-edge technology, digital and data capabilities, as well as international support, sourcing and buying scale.

We are continuing to invest for growth in multiple areas of the business, underscoring our confidence in the medium to longer-term outlook for home improvement growth in our markets. We are pleased with the progress we have made over the last year, against the backdrop of what remains an extraordinarily challenging macroeconomic and consumer environment in our markets.

Grow our trade business

Expand

Trade customers typically visit our stores more frequently and spend more than the average retail customer. We are focused on expanding our trade customer proposition across our banners through the further roll-out of trade counters, dedicated colleagues, specialised product ranges, new services and loyalty programmes, and an enhanced omni-channel customer experience.

Grow our trade business proof points

278

trade sales partners in role

30%

trade sales penetration

18%

increase in trade loyalty programme membership

Figures from full year results ended 31 January 2026

Scale our digital ecosystem

Expand

We are scaling our digital ecosystem to offer customers faster fulfilment of orders by leveraging our store estate, and broader product ranges via our marketplace. We are leveraging data and AI to optimise the digital shopping journey. Our apps drive customer loyalty and engagement. With over 1bn annual visits across our digital channels, we are offering vendors a powerful platform to showcase their products through our growing retail media capability. We are also using data and artificial intelligence to increase productivity across our business.

Scale our digital ecosystem proof points

63%

of total e-commerce sales fulfilled through click & collect

£518m

Group marketplace GMV

c.£165m

of Group sales driven by AI-poweerd product recommendation and personlisation engines

Figures from full year results ended 31 January 2026

Win through our offer, own exclusive brands and services

Expand

We are strengthening our customer offer by expanding choice through broader product ranges including via our marketplace and new fulfilment propositions and by enhancing our trade offer so we can support the full needs of our customers. A key pillar of our offer is our own exclusive brands (private label), where we provide innovative solutions at affordable prices. This includes a rich portfolio of brands that have built strong customer relationships in their respective categories over many years, while also helping customers reduce environmental impacts through our sustainable home-based products. Alongside this, we offer a growing portfolio of complementary services that support customers with their projects and drive deeper engagement.

Win through our offer, own exclusive brands and services proof points

£5.5bn

total OEB sales, representing 43% of Group sales

70%

of OEB sales from Sustainable Home Products (target achieved)

Figures from full year results ended 31 January 2026

Grow our banners and formats

Expand

Our banners hold leading positions in their key markets, each with a distinct model and clear customer proposition, supported by a range of store formats. Where attractive space opportunities exist that meet our investment criteria, we continue to complement our existing store estate. Compact stores play an important role in our expansion, allowing us to capture customers in high-density urban areas and offering convenience and fast fulfilment through Click & Collect and home delivery.

Grow our banners and formats proof points

net new stores across all banners

Screwfix City stores now open (13 new)

Castorama France stores addressed as part of modernisation plan

Figures from full year results ended 31 January 2026

Lead the industry in Responsible Business and energy efficiency

Expand

We are committed to leading our industry in responsible business practices and energy efficiency across four priority areas for Responsible Business where we can maximise our positive impact on the lives of our customers, colleagues, communities, and the planet.

Lead the industry in Responsible Business and energy efficiency proof points

58.2%

of Group sales from SHPs (Sustainable Home Products)

>20k

SKUs across the Group carrying the Green Star product mark

>5m

people reached through community projects across the Group (since 2016/17)

Figures from full year results ended 31 January 2026

Human, Agile and lean

Expand

We have adopted a culture of speed and agility, given the rapidly changing environment in which we do business. We are also structurally reducing our cost base and improving inventory management.

Agile and lean proof points

58%

employee Net Promoter score

Our placing in the top percentile of global retail benchmarks for colleague engagement

Figures from full year results ended 31 January 2026